Candlemark & Gleam thinks a little differently than other publishers. As a small press, they'll do whatever they can to help promote their books and spread the word.
One of the most effective tools these days is Kickstarter, a crowd-funding website that asks people to pledge their support for a project by making a donation. In C&G's case, they use Kickstarter for pre-orders.
The great thing about Kickstarter is that when you pledge, you win. You get something in return. Candlemark & Gleam is all about books and helping people find great ones (obviously, that's why they chose my book *cough, cough*). They love giving you something extra, be it a poster, a button, or a New World Common Wealth ID card. Maybe you'd like a t-shirt or the ELUSIVE (and EXCLUSIVE) hardcover edition of I, Crimsonstreak, signed by yours truly.
The minimum pledge of $20 gets you the print edition, the electronic edition, and my eternal gratitude.
Here's where you can find out more about the Kickstarter project.
And, hey, while I'm at it, check out this teaser for the book: